GCSE Leisure and Tourism
Leisure and Tourism is a Double GCSE award. During the course you will study three units of work:
Investigating Leisure and Tourism (Exam)
This unit will help you understand the important role that leisure and tourism play in today’s society. You will learn that the industries are made up of many different facilities and organisations, from leisure centres and theatres to travel agents and airlines. You will consider how the leisure and tourism industries are linked and how they work together to offer visitors a good service.
As part of the course you will to visit a number of local facilities, which are from these areas: sport and physical recreation; arts and entertainment, countryside recreation, home-based leisure, children’s play activities, visitor attractions, catering. This unit is assessed solely through an externally set test.
Marketing in Leisure and Tourism (Portfolio)
Marketing is an important aspect of today’s leisure and tourism industries. The basic principle underpinning marketing is the same whatever the type of leisure or tourism organisation and its reasons for providing products and services. Getting the right product, to the right people, in the right place, at the right price, using the right promotion. As the leisure and tourism industries are highly competitive and customers are becoming more demanding, any organisation that does not use marketing effectively will not succeed.
This unit introduces you to the four key marketing tools that organisations use:
target marketing;
market research;
the marketing mix;
SWOT analysis.
You will investigate the marketing activities of leisure and tourism organisations. This unit is assessed through a piece of coursework which investigates in detail the marketing activities of one organisation.
Customer Service in Leisure and Tourism (Portfolio)
Leisure and tourism organisations depend on customers to buy and use their goods and services. Without customers, these organisations are not able to succeed. Providing excellent customer service plays an important part in helping organisations keep their customers and attract new ones.
You will learn about:
- the different needs of customers and how they are met;
- communicating with customers;
- the importance of personal presentation when dealing with customers;
- why it is important to keep customer records.
You will also practise the skills and techniques needed for giving customer service.
This unit is assessed through a piece of coursework which investigates in detail the customer service activities of one organisation.