Chocolate Tasting Challenge results

During open evening visitors were invited to take part in a chocolate tasting challenge, to see whether marketing persuades consumers to buy their brands, over the taste of the chocolate.

Before trying the chocolate 46% of those surveyed believed that they would prefer Galaxy, and 42% Cadbury Dairy Milk.

After tasting 35% of people had changed their initial view and chosen a chocolate that was not their initial choice. The end results were that 54% chose Galaxy & 31% Cadbury.

This shows the power of marketing. To learn more about it chose Business Studies as one of your options at post 14 or post 16.

Published on Thursday 8th October 2009 at 09:00